How can we inspire people around the world to enjoy tastier, healthier and more sustainable home cooking in the future?

#ElectroluxIdeasLab #DeliciousChange


The public has voted and here are the Top 10 ideas that aim to inspire peoplearound the world to enjoy tastier, healthier and more sustainable home cookingin the future.


It can be tricky to navigate supermarket shelves when making sure your food choices are healthy. From reading the ingredients to educating yourself on nutrition, a quick visit to the shop can soon turn into a lengthy task. But, what if the nutritional information could be analysed as soon you pick a product from the shelf? Our wristwatch can solve this problem, using a photo eye to recognise the item you’re holding. Once the product has been discovered, the watch will provide a red, yellow or green indicator light to state whether it will fit into your diet and lifestyle. Users will need to enter their weekly meals and exercise regimes into the smartwatch beforehand, and they will also gain access to recipes that suit your lifestyle. To do this, the watch would use your hand as a screen, projecting the recipe directly onto skin. It will also connect to the rest of your family, allowing them to vote for their favourite meal. An LED indicator on the watch will help you choose when your ingredients are at their best quality, and once cooking you family will receive a notification stating when dinner will be server. Not only does the smartwatch provide a comfortable cooking experience, but simplifying the shopping process will also lead to more people choosing healthier meals.

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Panda Many are aware that industrial animal farming can be damaging to both humans and the environment. To help combat this, Panda is a 3D food...
LunchBox LunchBox is a food-sharing network allowing chefs to create delicious dishes for busy people wanting a home-cooked meal. The idea start...
Tick-Tech Clip Reducing food waste isn’t easy. Who hasn’t taken food out of the fridge only to realize it’s gone past its sell-by date? However, with th...
Cooquit Cooquit is a way for people who love to cook to share their talents by connecting them with users who love to eat! The app matches a chef...

Electrolux Ideas Lab

The Electrolux Ideas Lab jury will be selecting the winning idea from the Top 10, based on the following criteria: Originality, Consumer Relevance and Potential Commercial Impact. The winning idea will be announced on November 28, 2016.

MaryKay Kopf
Electrolux Chief Marketing Officer

David Cronström
Head of Strategy and Ecosystems

Lars Erikson
Senior Vice President, Design

Mona Abbasi
Vice President, 360 Consumer Experience and Brand

Martin von Arronet
SVP Corporate Communications & Sustainability

Voting closes in 00 days 00 hr 00 min 00 sec


The winner will be awarded with a €10,000 cash prize and a once-in-a-lifetime experience in Sweden. This VIP invite includes introductions to some of the most inventive minds on the Scandinavian start-up scene, leaders from Electrolux and other corporate heavyweights who will act as mentors. Time spent with Electrolux will also include top-class culinary experiences from some of the best chefs in the world.


The following videos advanced to the Top 50, but are not part of the Top 10 finalists.