How can we inspire people around the world to enjoy tastier, healthier and more sustainable home cooking in the future?

#ElectroluxIdeasLab #DeliciousChange

TOP 10 VIDEOS

The public has voted and here are the Top 10 ideas that aim to inspire peoplearound the world to enjoy tastier, healthier and more sustainable home cookingin the future.

Vegi printer

Our food habits have a great impact on not only ourselves, but also the environment. The modern diet is argued to be behind the current levels of obesity, diabetes and many cardiovascular diseases. Food production has also reached the point where it is considered harmful to the world; with animal agriculture acting as a leading driver of climate change, contributing more to global greenhouse gas emissions that the combined exhaust fumes of all the world’s vehicles. Because of this, more and more people have become conscious about their health and the environment, deciding to change their food habits as a result. Vegi Printer is going to boost these efforts by promoting a plant-based diet which doesn’t compromise on the meat flavour. Our food printer lets users produce vegan meat which tastes like actual meat. It uses flavours such as heme, which can be extracted from the roots of nitrogen-fixing plants. Vegi Printer then blends these purely natural flavours with plant-case protein according to the user’s choice. This means that users can explore different tastes of fully nutritious and locally available food from the convenience of home.

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YOUCOOK YOUCOOK is a smartphone app designed to motivate people to cook delicious dishes with ingredients they already have at home. Our target...
Vegi printer Our food habits have a great impact on not only ourselves, but also the environment. The modern diet is argued to be behind the current l...
GALEF The pace of today’s lifestyle is increasingly demanding, and these levels of stress and anxiety can trigger stomach and heart diseases. G...
Kitchen book Kitchenbook aims to bring the future to the kitchen using today’s technology. In a world where social media is beloved and used by so man...
TAZE TAZE is a mobile and desktop application that allows people to increase their knowledge of sustainable home cooking and make delicious fo...
Panda Many are aware that industrial animal farming can be damaging to both humans and the environment. To help combat this, Panda is a 3D food...
LunchBox LunchBox is a food-sharing network allowing chefs to create delicious dishes for busy people wanting a home-cooked meal. The idea start...
Tick-Tech Clip Reducing food waste isn’t easy. Who hasn’t taken food out of the fridge only to realize it’s gone past its sell-by date? However, with th...
Cooquit Cooquit is a way for people who love to cook to share their talents by connecting them with users who love to eat! The app matches a chef...

Electrolux Ideas Lab

The Electrolux Ideas Lab jury will be selecting the winning idea from the Top 10, based on the following criteria: Originality, Consumer Relevance and Potential Commercial Impact. The winning idea will be announced on November 28, 2016.

MaryKay Kopf
Electrolux Chief Marketing Officer

David Cronström
Head of Strategy and Ecosystems

Lars Erikson
Senior Vice President, Design

Mona Abbasi
Vice President, 360 Consumer Experience and Brand

Martin von Arronet
SVP Corporate Communications & Sustainability

Voting closes in 00 days 00 hr 00 min 00 sec

THE WINNING IDEA

The winner will be awarded with a €10,000 cash prize and a once-in-a-lifetime experience in Sweden. This VIP invite includes introductions to some of the most inventive minds on the Scandinavian start-up scene, leaders from Electrolux and other corporate heavyweights who will act as mentors. Time spent with Electrolux will also include top-class culinary experiences from some of the best chefs in the world.


MORE INSPIRATIONAL VIDEOS

The following videos advanced to the Top 50, but are not part of the Top 10 finalists.

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